Brand guidelines
The Scoritz brand.
Everything that makes Scoritz look like Scoritz: the logo, the colours, the type and the bits of UI we reuse. Tap any colour to copy its hex.
Logo
The wordmark is always lowercase “scoritz” with one accent dot. The dot stays. On dark backgrounds, keep it lime.
Clear space and minimum size. Leave a gap of at least the height of the “s” around the wordmark. Don’t stretch it, don’t recolour the letters, and don’t drop the dot.
Colour
Deep navy does most of the work. The lime is the one accent. The cooler colours only turn up in the fluid hero, used lightly, never as flat blocks of colour.
Brand & accent
Surfaces & ink
Typography
We use one typeface for everything: Golos Text. Headings are set tight, body text sits at a 1.65 line height so it stays easy to read. Most of the character comes from the heavier weights, 600 to 800.
Golos Text
AaBbCcDdEe · 0123456789 · & ? ! @ #
Highlight treatment
Enterprise-grade websites that just fit in.
Buttons & UI
Pill buttons that lift slightly on hover. Lime for the main action, ghost for anything secondary. Corners stay nice and round.
Pills & tags
Web Design Hosting Social Media Software SolutionsCorner radii
Cards / panels
--radius · 22px
Small elements
--radius-sm · 14px
Buttons / pills
--radius-pill · 999px
Voice & principles
Warm, plain and confident. We sound like a local studio, not an agency. Short sentences. No jargon.
Do
“Enterprise-grade websites, built for local business.” Plain, human, and about what they get.
Do
Use the lime for one thing at a time: the action you want people to take.
Don’t
Lean on buzzwords or “synergies”. If it needs explaining, it’s wrong.
Don’t
Flood a page with lime or recolour the logo. The accent only works because it’s rare.